Newsjacking: Apple Music

A mock Instagram post for Apple Music that illustrates elements of newsjacking— the strategic use of a trending news story to promote a brand's voice. Through research using Muck Rack Trends and Google Trends, the post frames a relevant cultural event with appropriate tone, style, and design to drive engagement.

Newsjacking: Apple Music

A mock Instagram post for Apple Music that illustrates elements of newsjacking— the strategic use of a trending news story to promote a brand's voice. Through research using Muck Rack Trends and Google Trends, the post frames a relevant cultural event with appropriate tone, style, and design to drive engagement.

Caption: It’s March Madness… vote in our Song Bracket and help us crown the ultimate Game Day Anthem. Will your favorite song be in the Final Four?🤔 Cast your vote on our story highlights and get ready for the championship matchup! #MarchMadness #AppleMusicBracket #GameDay 💪🎵

Newsjacking: Apple Music

Newsjacking: Apple Music

You may also like